DISQUS

Camden · 5 months ago

Hi folks, I wanted to let you know about a great new book: "Yes, You CAN Get That Job!", written by career transition management consultant Joanne Meehl, aka The Job Search Queen and The Resume Queen. This is a unique combination how-to manual and thesaurus to help the newly graduated become the newly employed. I am currently a sophomore at Bennington College in Vermont, and I am already finding this book a friendly and helpful guide as I begin thinking about possible careers for myself.

"Yes, You Can Get That Job!" is an easy-to-use unique resource to help students find the most effective words to communicate their value to prospective employers. From A (“ability, accelerate, accurate, achieve, acquire”) to W (“weigh, widen, win, withdraw, withstand, work, write”), this little book is designed to not only take the stress out of resume writing, but change the way one communicates about oneself.

From the first cover letter to the final interview, "Yes, You Can Get That Job!" provides strategies and tips to enhance presentation skills and build self-confidence, helping new graduates bridge the connection between what they’ve accomplished in their own studies, internships and part-time or summer jobs and what the hiring manger is looking for.

For more information and to order, please visit this great book's website at ( http://www.satyahouse.com/getthatjob.htm ).

IT Career Boot Camps · 5 months ago

I came across your article while working on a "personal branding" - leadership training session.

Your article or post is a good example of how building your brand pays.

It is a far better experience to have people call you for products or services or for a job than to be the one pusing your resume to employers.

The PULL Method of Marketing leads to a better experience for everyone involved than the PUSH Method.

One of the greatest dis-advantages of the PUSH Method is that the practitioners are often see as being overly aggressive!

Rosie Gaynor · 5 months ago

I was using the Pull Method without knowing it...and so am grateful for your comment that it takes time to work.

- Rosie at WhyArtsMatter.blogspot.com

Elli · 5 months ago

Another case of Hiding in plain sight! I came across this as a result of an excellent job search boot camp. As a long-time marketing exec and passionate brand builder, I've been a strong proponent of the pull method - especially in my specialty area, corporate branding. I've recently begun using this method to develop my personal brand and never thought of it as "pull marketing". Thank you for making it clear.

Elli Strauss International Marketing
ellistrauss.com

Sharon Cohen, Global Career Ad · 5 months ago

Thank you for the kind endorsements. Your comments are further proof of the Hidden Job Market

jesus · 4 months ago

I recently came accross your blog and have been reading along. I thought I would leave my first comment. I dont know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.


Sara

http://smallbusinessgrant.info

Sharon Cohen, Global Career Ad · 4 months ago

Thank you Sara,
I am so glad that my blog resonates with you. Hope it can address some of your career management needs.

Here is my latest blog.

"What are your strengths & weaknesses: Conduct a SWOT analysis and find out!"

http://www.careerrocketeer.com/2009/08/what-are-you-strengths-and-weakness.html

Grettir Strong · 3 months ago

That's good article and it reflects today's realities of job market pretty well. I just would like to mention couple of things:

1. There was an interview with Cisco Systems CEO (on ZDNet.com I believe) where he stated that blogging is his main medium of communication across company now. That would mean that blogging and pull method is even wider than mere job hunt - it is also used intensively in today's management. And that means that experience gained in pull method for job search is totally re-usable WHEN on the job.

2. There can be an feeling that blogging and similar activities, like setting up properly targeted profile in social network systems, is something quick and easy thing to do. That's illusion and a very deceptive one. All that activity takes time when done properly and thoroughly. It is much more that just compiling standard resume for push method. Whoever is going to prepare all those virtual tools for successful marketing should consider it as a serious task and devote significant time and even more time to preliminary research online.

In summation:

Pull tools for self-marketing are getting more and more pervasive and I totally agree with Sharon that they deserve a lot of attention. It is in many cases free or next-to-nothing to purchase. It also seems like the future of marketing (any marketing) lies there: otherwise biggest advertiser in the world, Procter&Gamble, would not be researching Facebook trends so meticulously.